In 2023 destination marketing organization Visit Houston hired Simpleview to do a complete overhaul of their website look and experience. They felt that their existing site was too loud and did not represent their world-class destination. The site also was difficult to use in terms of design and site organization. My role in the project was lead designer. Together with a team of project experts, I traveled to Houston to meet with the clients and get to know their destination over a few action-packed days. Through this on-site visit and research into understanding Houston's audience and personality we formed a visual strategy focused on clean, modern design with an energetic vibe that showcased the extensive and exciting offerings the Houston area has to offer as a tourism destination. Overhauling the navigation and on-page layouts guide the user experience and allow the Visit Houston team flexibility to grow and adapt the site based on their ever evolving goals.

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