Visit Houston Web Design
Designed for Simpleview, Inc.

Art Director: Eva Orduño

Responsive Web Design
User Interface Design
Interactive Design

Project Details

In 2023 destination marketing organization Visit Houston hired Simpleview to do a complete overhaul of their website look and experience. They felt that their existing site was too loud and did not represent their world-class destination. The site also was difficult to use in terms of design and site organization. My role in the project was lead designer. Together with a team of project experts, I traveled to Houston to meet with the clients and get to know their destination over a few action-packed days. Through this on-site visit and research into understanding Houston's audience and personality we formed a visual strategy focused on clean, modern design with an energetic vibe that showcased the extensive and exciting offerings the Houston area has to offer as a tourism destination. Overhauling the navigation and on-page layouts guide the user experience and allow the Visit Houston team flexibility to grow and adapt the site based on their ever evolving goals.

Desktop and Mobile Homepage

Takeover Navigation Open State

Homepage Events Feature

Editorial Blog Feature

Footer with CTAs

UI Elements

Color System

Houston Onsite Experience