Pur Nutrition Branding and Packaging

Designed for Hydrant

Creative Direction
Website Design
Packaging Design

Project Details

Pur Nutrition started with an idea of creating a better protein powder and needed brand strategy and visuals to bring the brand from idea to ecommerce sales launch of the first protein powders. The brand direction developed was designed to embody the value propositions of natural, quality and smart. The repeated use of the upward angle on the logo and in patterns represents upward motion and improvement


Mobile Website


Process Sketches