Hair Rules is an industry-changing beauty brand that was established in 2007 with the launch of a hair care product line for all textures of hair. In 2019, with their products coming back in stock, Hair Rules took the opportunity to refresh their brand, website, and social media. Maintaining the existing logo and brand recognizability was critical while also expanding the brand and building a consistent presence across all platforms with a unified and refocused  mission and voice.